HER Wine was REJECTED. Those words stung as I stared at my computer screen. It was 2022, and I had just applied to Total Wine for the first time. Little did I know, it would be the first of five rejection notices.
Truth be told, rejection doesn't bother me much—I use it as fuel. I see every "no" as numerous opportunities. So, when that first rejection came, I shrugged it off and reworked my application, convinced the next time would be different. But a few weeks later, there it was again: another "no."
This song and dance continued three more times. Each rejection left me feeling more discouraged, but each also taught me something valuable. One thing I’ve realized about the retail side of business is that it's a constant battle. You're fighting for shelf space, fighting to get a foot in the door, fighting for a chance to even produce your product. But the goal isn’t just to win the fight—the goal is to keep persevering. Never take "no" as the final answer; find another way forward and position yourself for that eventual "yes."
After every rejection, I adapted and evolved my business. I improved our manufacturing procedures to prime us for scaling, adjusted our pricing, enhanced our marketing, and—most importantly—I built a community. I love you, HER NATION! I also leaned on my network and collaborated with my distributor to help open doors. And throughout it all, I prayed. I prayed for what I wanted specifically, and I remained patient and obedient as God made a way.
The truth is, many of us have huge dreams, and the beautiful thing is, they can come true. We just have to remain faithful and focused.
So, today, I am THRILLED to announce that HER Wine is officially sold at Total Wine in Georgia, launching in their Alpharetta and Kennesaw locations TODAY!
I literally shed tears celebrating this moment! For those who don’t know, Total Wine is like the Toys R Us of wine—a wine lover’s paradise and a marker of an emerging brand on the rise. I am beyond honored to be part of their portfolio, but I know the real work has just begun.
HER NATION, this is where I need YOU! We have to show Total Wine that we deserve to be in their store and that we truly are the #1 wine in Atlanta. So, here’s the deal: The first 100 people to purchase a bottle of HER Wine at Total Wine and share their receipt will receive a FREE HER Wine Glass!
So, please, grab a bottle (or two!) at Total Wine in Kennesaw and Alpharetta!
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