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The Evolution - HER Story

Updated: Jan 13

Launching a business is truly one of the most daring ventures I have ever pursued. And this is coming from a woman who has zip lined through jungles and jumped out of planes! I think the one difference between taking the leap of faith into entrepreneurship and sky diving is that one comes with a fail safe, a parachute to save you if anything goes wrong and in life and business sometimes we take the leap blindly hoping we will learn to fly on the way down. With my wine business I did just that. Leaning on my faith in God and the support of my family and friends that gave me the courage to move forward not knowing what the outcome would be. Many motivational speakers and those offering encouraging words will tell you to take the leap, and I agree take the leap, just know that learning to fly requires first growing wings.


In the entrepreneurship journey, the one true fact is that you are constantly on a learning curve, whether it be to master your craft, learn how to balance your books or create sales funnels, as a CEO you are constantly learning and the growing pains are real.


In this endeavor I have experienced several business losses, but my most painful moment was the threat of losing my business due to a lawsuit. I have to say, that moment scared me the most, but what was supposed to tear me down, turned out to be one of the biggest learning lessons I could have asked for and ultimately a blessing in disguise that offered me the opportunity to review our brand and truly revamp it into something that is even more amazing than I could have expected. So without further adieu welcome to HER Wine. HER for Having Evolved Repeatedly. This is the wine for my women who are grinding towards their dreams, conquering their goals and constantly evolving into better versions of herself.


HER Wine is the wine of the moment. It's the wine YOU Deserve after a day of grinding for the bag, the wine YOU deserve after a successful day conquering motherhood, the wine YOU deserve because #adulting isn't easy!


You deserve to indulge in the things that bring you happiness. HER Wine...because You Deserve It.


With Love,

Nicole Anderson

CEO & Founder HER Wine




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